Mar 6, 2021In the “Analytics / Digital Experience / CRO” section, it’s also important to note that most of the Digital Customer Experience platforms are still focused on the customer journey outside of the product. Yes, they might ask about your satisfaction with the product, but there’s little-to-no integration …Is User Experience (UX) taking over Customer Experience (CX)?4586Andrew JonesHow would you rate Google or Adobe Analytics?How would you rate Google or Adobe Analytics? Customer / User Insight Analysts can be focused on the Customer/Users behaviour from within the project / journey. Especially in the field of App usage. It's how the tools are used within the process and why, what questions are they hoping to get answers for and, why?1 min read1 min read
Mar 6, 2021How Dr. Martens Became the Most Surprising IPO of the Pandemic3923Rob WalkerI was the lucky few to recognise the absolute steal their "Boots For Life" were on sale, :DI was the lucky few to recognise the absolute steal their "Boots For Life" were on sale, :D1 min read1 min read
Apr 11, 2019Measuring Customer Experience: A Practical Framework.CX — The sum of all interactions with your brand from all customers and potential customers and their on-going relationship with your brand. It’s commonly believed that it’s cheaper to retain an existing customer than to try and acquire a new one. In these tricky, uncertain economic times, there is…Customer Experience11 min readCustomer Experience11 min read
Oct 25, 20185 Steps to Customer Insight: Analysing the Customer JourneyIntroduction What do we mean by the customer journey? Simply put, analysing the path that the customer takes while they are navigating the site, to produce actions that benefit both the customer and their experience. Why should we care about analysing the customer journey? Customers are at the heart of all…Nps21 min readNps21 min read
