How would you rate Google or Adobe Analytics? Customer / User Insight Analysts can be focused on the Customer/Users behaviour from within the project / journey. Especially in the field of App usage… - Brian Fleming - Medium

In the “Analytics / Digital Experience / CRO” section, it’s also important to note that most of the Digital Customer Experience platforms are still focused on the customer journey outside of the product. Yes, they might ask about your satisfaction with the product, but there’s little-to-no integration …

Is User Experience (UX) taking over Customer Experience (CX)?

Andrew Jones

Mar 6, 2021

--

How would you rate Google or Adobe Analytics?

Customer / User Insight Analysts can be focused on the Customer/Users behaviour from within the project / journey. Especially in the field of App usage.

It's how the tools are used within the process and why, what questions are they hoping to get answers for and, why?

Brian Fleming

Written by Brian Fleming

Working towards modelling a holistic approach to the CX process for users, better engagement leads to better profits. Focused on the people behind the click

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams