In the “Analytics / Digital Experience / CRO” section, it’s also important to note that most of the Digital Customer Experience platforms are still focused on the customer journey outside of the product. Yes, they might ask about your satisfaction with the product, but there’s little-to-no integration …
How would you rate Google or Adobe Analytics?
How would you rate Google or Adobe Analytics? Customer / User Insight Analysts can be focused on the Customer/Users behaviour from within the project / journey. Especially in the field of App usage. It's how the tools are used within the process and why, what questions are they hoping to get answers for and, why?