How would you rate Google or Adobe Analytics?

Customer / User Insight Analysts can be focused on the Customer/Users behaviour from within the project / journey. Especially in the field of App usage.

It's how the tools are used within the process and why, what questions are they hoping to get answers for and, why?

I was the lucky few to recognise the absolute steal their "Boots For Life" were on sale, :D

CX — The sum of all interactions with your brand from all customers and potential customers and their on-going relationship with your brand.

It’s commonly believed that it’s cheaper to retain an existing customer than to try and acquire a new one. In these tricky, uncertain economic times, there is…


What do we mean by the customer journey? Simply put, analysing the path that the customer takes while they are navigating the site, to produce actions that benefit both the customer and their experience.

Why should we care about analysing the customer journey? Customers are at the heart of all

Brian Fleming

Currently looking for an opportunity to show a holistic approach to the CX process . All views my own.

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