I was the lucky few to recognise the absolute steal their "Boots For Life" were on sale, :D

CX — The sum of all interactions with your brand from all customers and potential customers and their on-going relationship with your brand. It’s commonly believed that it’s cheaper to retain an existing customer than to try and acquire a new one. In these tricky, uncertain economic times, there is…

Introduction What do we mean by the customer journey? Simply put, analysing the path that the customer takes while they are navigating the site, to produce actions that benefit both the customer and their experience. Why should we care about analysing the customer journey? Customers are at the heart of all…